Yamaha Education News

'Yamaha More Music' scheme debuts to work with major artists to inspire young musicians!

Pictured here: International pianist and singer Jamie Cullum, a high-profile supporter of music education and one of the leading lights in Yamaha's More Music! concept

Yamaha Music has unveiled Yamaha More Music!, a pioneering artist-in-education innovation that brings together the company's wide-ranging and acclaimed educational programmes under a single banner. The scheme will become both an incubator and an inspiration for many, by connecting knowledge-hungry emerging talent with established artists and top-level industry practitioners, including promoters, producers and live sound engineers.

Yamaha More Music! will also become the platform for many of the existing education activities offered by Yamaha, harnessing the company's international artist roster and connecting this unique asset with up-coming musicians, songwriters and composers across all genres. Yamaha is already working with many of the UK's top names in the business and working with them in music education work. These include, amongst many others, Jamie Cullum, Chris Martin, Paolo Nutini, Julian Joseph, Jools Holland and the Philharmonia. Yamaha's much respected conservatoire and specialist music school scholarship programme will also be covered by the scheme, so that recipients of Yamaha scholarships - awarded to some of the UK's most exciting emerging musicians as they launch their music careers - will also get involved.

Central to the More Music! scheme is a pledge between Yamaha and its supported artists and organisations to join forces to inspire more new people to get involved in music making and to play an active role in education work. Yamaha's music education manager Bill C Martin comments: "Yamaha More Music! brings together and showcases the scope, value and reach of our educational work, which I've been documenting and communicating over the past 2.5 years. It's now an incredibly substantial programme that will extend and expand our commitment to assisting and supporting new and developing musicians and their music teachers. By connecting everything together in this way we can ensure that we achieve extra impact and sustainability and increase the lasting value of this work to more young musicians and educators alike."

Yamaha More Music! is already participating in many partnerships and learning support schemes with leading venues, organisations and festivals such as the Federation of Music Services, Jazz Services, Cheltenham Jazz Festival, Ronnie Scott's, 606 Jazz Club, the Bull's Head in Barnes, the Philharmonia, The Prince's Foundation for Children and the Arts and MusicQuest. It is also currently pioneering a national music making scheme in association with Childline and the NSPCC, which offers anybody the chance to receive a music lesson free of charge with a suggested voluntary donation to the charity. Plans are also underway to connect Yamaha More Music! to Childline to raise awareness of the Childline service.

Watch out for new information about Yamaha More Music! on this site as we gather contributions from our artists and scholarship recipients.

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(updated: June 2010)